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The Australian Breastfeeding Association (ABA) is a large community-based self-help group, recognised as a leading authority on breastfeeding management.
The Association provides innovative counselling and support services to the community and health sector throughout Australia. You will find a wealth of information for both breastfeeding women and for health professionals and others who are involved in supporting and promoting breastfeeding on their web site: http://www.breastfeeding.asn.au
Vision
- For breastfeeding and human milk to be the norm for human babies.
- For babies to breastfeed exclusively for six months, with continuing breastfeeding for 2 years and beyond.
Mission
As Australia's leading authority on breastfeeding:
- To educate society and support mothers, using up-to-date research findings and the practical experiences of many women
- To influence society to acknowledge breastfeeding as normal, and important to skilled and loving parenting.
Values
- Excellence and innovation in breastfeeding support
- Co-operation and teamwork
- Honest, open and respectful communication
- Clear and transparent processes
- The well-being and diversity of our people
- Skilled and loving parenting and mother-to-mother support
Objectives
- Provide community access to up-to-date breastfeeding information and practical support
- Have a high public profile and influence our society to acknowledge breastfeeding as the norm
- Effectively and efficiently train, resource and support our people
- Be financially secure
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