The Australian Breastfeeding Association (ABA) is a large community-based self-help group, recognised as a leading authority on breastfeeding management.

The Association provides innovative counselling and support services to the community and health sector throughout Australia. You will find a wealth of information for both breastfeeding women and for health professionals and others who are involved in supporting and promoting breastfeeding on their web site: http://www.breastfeeding.asn.au

Vision

As the normal way to feed and nurture infants, for babies to breastfeed exclusively for 6 months, with continuing breastfeeding for 2 years and beyond.

Mission

As Australia's leading authority on breastfeeding, to:

• Educate society and support mothers, using up-to-date research findings and the practical experiences of many women
• Influence society to acknowledge breastfeeding as normal, and important to skilled and loving parenting.

Values

• Mother-to-mother support
• Skilled and loving parenting (in society)
• Excellence and innovation in breastfeeding support
• The wellbeing and diversity of our people
• Cooperation and teamwork
• Honest, open and respectful communication
• Clear and transparent processes.

Objectives

Breastfeeding Support:
Provide mothers with practical mother-to-mother support, enabling them to establish a loving relationship with their babies through breastfeeding, and educate the broader community that breastfeeding is normal.

Financial Viability:
Provide for financial security and economic sustainability, by protecting and increasing the real value of our financial assets, investing our assets well and using our financial and people resources economically

Training, Education and Resources:
Provide high quality and accessible training, education and resources to ensure skilled, knowledgeable and practical breastfeeding support for mothers

Advocacy, Policy and Research:
Strengthen the advocacy, policy and research work of the Australian Breastfeeding Association and our partners, in order to improve breastfeeding outcomes

Public Awareness, Profile and Marketing:
Maintain the Australian Breastfeeding Association as an authoritative and high profile organisation and ensure public awareness of the importance of breastfeeding and how to protect, support and promote it

Governance and Organisational Development:
Develop an effective, representative, well-managed and accountable organisation